FEWS NET Brand

Capitalization

FEWS NET uses sentence case for most writing. Sentence case only capitalizes the first word of each string of text and any proper nouns. Using sentence case makes it easy to scan FEWS NET writing for important proper nouns like countries or organization names.

Use title case for titles and subtitles that have 6 or fewer words on web pages and documents only. Title case capitalizes all words except for non-initial articles like “a, the, and”, etc. When counting the number of words, “FEWS NET” counts as 1 word, and non-initial articles do not count.

Use sentence case for all text in slide decks, including individual slide titles.

Do

  • Use sentence case for page and document titles that are longer than 6 words. Example: “Historic high needs anticipated across Southern Africa through early 2025”

  • Use title case for web page and document titles that are shorter than 6 words. Example: “Acute Food Insecurity Data” as a web page title

  • Use sentence case for slide titles. Example: “Upcoming action items”

  • Use sentence case for visualization titles. Example: “Kilograms of maize that a goat can purchase in Gode, Somalia”

  • Use sentence case for text describing actions in a user interface. Example: “Submit form” on a button used to submit a form entry

Don’t

  • Capitalize words for emphasis.

  • Capitalize words that are not the first word in a text string or a proper noun.

  • Use title case for section headings. Use sentence case for all headings other than short titles or subtitles at the beginning of web pages or documents.

Rules for technical writing

Technical writing for FEWS NET documentation and FEWS NET product user interfaces should follow additional rules for the types of terms included in the table below. Don’t use these rules for communication or reporting products.

Above all, use your judgment. These rules should not be used so stringently that it looks like we have made a mistake.

Term

Capitalization rules

Notes and examples

Actions in UI

Cap first word of an action if referring to a specific button/action in the UI.

Do:

  • Click Submit.

  • Learn to submit data.

  • Click Save selection.

Don’t: Learn to Submit data.

Dashboard

Capitalized when referring to a specific dashboard by name. Regular sentence case otherwise.

Do:

  • Data Freshness Dashboard

  • This dashboard...

Don’t:

  • Data Freshness dashboard

  • Data freshness dashboard

  • This Dashboard

Dashboard names (e.g., Crop Assessment, Data Freshness)

Title case and use Dashboard at the end.

Data fields

Sentence case in UI. Always cap and bold when referring to an item in the UI. Regular sentence case if not referring to a UI item.

  • Add Total kcals consumed

  • Total kcals consumed by a household in the reference year from this livelihood strategy

Data point types

  • (Livelihood/Community/Seasonal/Baseline) Activity

  • Annual Production Performance

  • Coping Strategy

  • Crop/Livestock Production (note, these may also be metadata options such as in the LEX UI legends)

  • Event/s

  • Expandability Factor

  • Fact/s

  • Hazard/s

  • Livelihood Strategy

  • Market Prices

  • Occurrences

  • Phases

  • Threshold

  • Value/s

  • Wealth Group

Title case when used as a technical term.

Do:

  • Import Acute Food Insecurity Phases

  • To refresh the Data Point Facts…

  • The value of…

Don’t:

  • The Value of…

Topics/Domains (including Semi-Structured)

Title case when referring to the domain or used as a technical term.


Metadata categories (common)

  • Classified products

  • Common

  • Community

  • Country/ies

  • Country groups

  • Currency/ies

  • Market

  • Metadata

  • Product

  • Relationship

  • Unit of measure

Sentence case in UI. Always cap and bold when referring to an item in the UI. Regular sentence case if not referring to a UI item or using as a technical term.

Do:

  • Narrative metadata (in UI)

  • Click Narrative metadata.

Metadata categories (technical)

  • Admin Unit

  • (Livelihood Zone) Baseline

  • Characteristics Group

  • Data Usage Policy

  • Geographic Unit

  • Hazard Category

  • Indicator

  • Livelihood Category

  • Livelihood Zone

  • Scenario

  • Season

  • Seasonal Activity Type

  • (Data) Source Document

  • (Data) Source Organization

  • Wealth Category

  • Wealth Group Characteristic

Title case


Metadata options

This also includes hard coded options such as Livelihood Strategy Types.

Sentence case in UI. Always cap and bold when referring to an item in the UI. Regular sentence case if not referring to a UI item.

Do:

  • Current situation (in UI)

  • Click Current situation.

  • The current situation in the country…

Style names
(e.g., Brand Black, Text XL Bold)

Title case


System objects

  • Collection Period

  • Correction

  • Data Collection

  • Data Point/s

  • Data Series

  • Dataset

  • Domain

  • Group

  • Label

  • Permission

  • Shapefiles

  • User

  • Visualization

Title case

Do: User should always refer to a specific object in the interface and therefore be capitalized.

Don’t: Use “user” as a generic term (e.g., the user will) in documentation.

Platforms

FDE, FDW, KB, EWX, FEWS Tools, LEX etc.

Title case, spell out acronyms before using (except for FEWS NET)

Do:

  • FEWS NET Data Explorer

  • Knowledge Base

Tags

Tags should be all lower case unless they are using an acronym which should be all caps.


Visualization titles and subtitles

Visualization titles and subtitles should be in sentence case.


Visualization types (e.g., Acute Food Insecurity Map, Exchange Rate Chart)

Treat the same as dashboards. When referring to a specific visualization type, use title case, including the type of visualization at the end (e.g., chart, map).

Do:

  • Exchange Rate Chart

  • The map shown here…

Don’t:

  • Acute Food Insecurity map

  • Exchange rate chart

  • The Map shown here…

Other

  • Administration

  • As-is

  • Analysis

  • Assumptions

  • Data

  • Email

  • Entry

  • Filter

  • Home page

  • Management

  • News articles

  • Offline

  • Outlooks

  • Processing

  • Report/s

  • Report items

  • Supporting documents

  • Supporting evidence

  • Uploads

Sentence case

These are additional words that were specifically considered and were determined to fall within the normal capitalization rules stated at the top of the page.


Contact us if you have an application question or recommended addition to these standards.