FEWS NET Brand
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Graphic Assets

Asset files are available to FEWS NET staff members and partners via the FEWS NET Exchange Intranet.

World map background

Underpinning FEWS NET is a subtle globe graphic that conveys the organization as a whole and the world it works in. This is a low-contrast, watermark-like background graphic element to be used as follows:

  • On a Brand White page: #F2F3F3

  • On a Brand Primary page: #0E593A

  • On a Brand Black page: #1A1F1A

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Text, logos, and other elements may be placed on top, as long as they maintain proper contrast ratio (see Color Safety and Recommended Combinations) and don’t create distracting tangents. Do not remove pieces, stretch or skew, or otherwise change the graphic.

Elbow

The elbow graphic is diagrammatic in nature and is a reminder of FEWS NET’s proficiency in data. The elbow element highlights headers and important content.

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  • 1pt width

  • 225 degree angle

  • bending always on the right hand side

  • when paired with content, span the full length of the bottom line of content

  • all one color

  • filled in circle terminal

Arrow

The arrow is used to adorn a text box, point to content, aid data visualizations, and as a UI element in the digital space. It uses the same angle as the elbow.

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Contact us if you have an application question or recommended addition to these standards.