FEWS NET Brand
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Graphic Assets

Asset files are available to FEWS NET staff members and partners via the FEWS NET Exchange Intranet.

World map background

Underpinning FEWS NET is a subtle globe graphic that conveys the organization as a whole and the world it works in. This is a low-contrast, watermark-like background graphic element to be used as follows:

  • On a Brand White page: #F2F3F3

  • On a Brand Primary page: #0E593A

  • On a Brand Black page: #1A1F1A

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Text, logos, and other elements may be placed on top, as long as they maintain proper contrast ratio (see Color Safety and Recommended Combinations ) and don’t create distracting tangents. Do not remove pieces, stretch or skew, or otherwise change the graphic.

Elbow

The elbow graphic is diagrammatic in nature and is a reminder of FEWS NET’s proficiency in data. The elbow element highlights headers and important content.

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  • 1pt width

  • 225 degree angle

  • bending always on the right hand side

  • when paired with content, span the full length of the bottom line of content

  • all one color

  • filled in circle terminal

Arrow

The arrow is used to adorn a text box, point to content, aid data visualizations, and as a UI element in the digital space. It uses the same angle as the elbow.

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Contact us if you have an application question or recommended addition to these standards.