FEWS NET Brand
FEWS NET Brand
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Brand Colors

Using brand colors

Brand colors are the only colors that should appear on FEWS NET products except where these standards specify otherwise.

Brand Primary and Brand Black are the two core brand colors and should appear on all FEWS NET branded materials. Brand Secondary may also be used in support of these two colors.

Brand Accent may be used sparingly for graphic elements that highlight or emphasize, while Brand Alert may be used sparingly to convey warnings or disallowed actions. Brand White is the general-use background for text and pages.

See Color Safety and Recommended Combinations for more usage guidance.


Sample of brand primary green.

Brand Primary
#096640
R 9 G 102 B 64

Sample of brand black.

Brand Black
#212721
R 33 G 39 B 33

Sample of the brand sky blue.

Brand Secondary
#BDDBD6
R 189 G 219 B 214

Sample of brand accent orange.

Brand Accent
#A95B24
R 169 G 91 B 36

Sample of brand alert red.

Brand Alert
#AC1C1E
R 172 G 28 B 30

Sample of brand white.

Brand White
#FFFFFF
R 255 G 255 B 255


Darker and lighter shades of some brand colors are available. Always use the standard shade unless a different shade works better for a particular use case. Note that Brand Accent Light is sometimes used in existing brand assets but is not otherwise recommended for use.

Chart of primary brand colors showing lighter and darker shades of each.

Finally, grays from FEWS NET’s base color palette are also included in the brand colors for use as lines, borders, background fills, and graphic elements.

Chart of brand grays.

Color values

Color style name

Hex value

RGB value

Token name

Base token

Sample of brand primary green. Brand Primary

#096640

9, 102, 64

brand-primary

base-green-700

Sample of brand primary green light. Brand Primary Light

#0B8351

11, 131, 81

brand-primary-light

base-green-600

Sample of brand primary green dark. Brand Primary Dark

#074B2F

7, 75, 47

brand-primary-dark

base-green-800

Sample of brand black. Brand Black

#212721

33, 39, 33

brand-black

base-black-800

Sample of brand black dark. Brand Black Dark

#090B09

9, 11, 9

brand-black-dark

base-black-900

Sample of brand secondary sky blue. Brand Secondary

#BDDBD6

189, 219, 214

brand-secondary

base-sky-400

Sample of brand secondary sky blue light. Brand Secondary Light

#E4F1EF

228, 241, 239

brand-secondary-light

base-sky-200

Sample of brand secondary sky blue dark. Brand Secondary Dark

#88BFB6

136, 191, 182

brand-secondary-dark

base-sky-600

Sample of brand accent orange. Brand Accent

#A95B24

169, 91, 36

brand-accent

base-rust-700

Sample of brand accent orange light. Brand Accent Light

#E8792A

232, 121, 42

brand-accent-light

base-tangerine-600

Sample of brand alert red. Brand Alert

#AC1C1E

172, 28, 30

brand-alert

base-brick-500

Sample of brand alert red light. Brand Alert Light

#C15153

193, 81, 83

brand-alert-light

base-brick-600

Sample of brand alert red dark. Brand Alert Dark

#7E201F

126, 32, 31

brand-alert-dark

base-brick-700

Sample of brand white. Brand White

#FFFFFF

255, 255, 255

brand-white

base-gray-100

Sample of the darkest gray, gray 800. Gray 800

#424242

66, 66, 66

-

base-gray-800

Sample of gray 700. Gray 700

#585858

88, 88, 88

-

base-gray-700

Sample of gray 600. Gray 600

#808080

128, 128, 128

-

base-gray-600

Sample of gray 500. Gray 500

#ADADAD

173, 173, 173

-

base-gray-500

Sample of gray 400. Gray 400

#D1D3D4

209, 211, 212

-

base-gray-400

Sample of gray 300 Gray 300

#E6E7E8

230, 231, 232

-

base-gray-300

Sample of gray 200. Gray 200

#F4F5F5

244, 245, 245

-

base-gray-200

Sample of the lightest gray, gray 150. Gray 150

#FAFAFA

250, 250, 250

-

base-gray-150

Contact us if you have an application question or recommended addition to these standards.